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Cold email templates that sound like a person

Cold emails that read like a real note get replies. Here is how to write them and what to avoid.

Matte clay editorial illustration of a typewriter on a desk with letters, a mug and a plant

The best cold emails are short, specific and a little human.

A simple shape

  • One line on why you picked them.
  • One line on what you do for people like them.
  • One easy question.
  • No attachments and no tracking pixels.

Edit for tone

Read it as if a stranger sent it to you. Cut anything you would roll your eyes at.

If you want templates to start from: Browse The Template Vault.

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