How to audit your outbound before you scale it
Check your list, your message and your sending before you send more.
Sending more of something broken gets you more of the same. Audit first.
Check four things
- List: are these people a real fit?
- Message: does it make sense in ten seconds?
- Sending: bounces, spam placement, domain age.
- Follow up: what happens when someone replies?
Fix the weakest first
The weakest of the four caps the rest.
If you want a second opinion on yours: See The Teardown.