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How to find the stage where your funnel leaks

A way to find the one stage of your funnel that is losing the most people.

Matte clay editorial illustration of a funnel with a small leak at one stage under a magnifier

Every funnel has one weakest stage. Fixing it beats polishing the rest.

Find it

  • List your stages from first touch to closed.
  • Count people at each one.
  • Work out the percentage that moves on.
  • The lowest number is the bottleneck.

Then ask why

Read ten examples from that stage before changing anything.

If you want a repeatable method: Get the Diagnose a Funnel Bottleneck Skill Pack.

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