GTME

Pipeline health check

Ten questions. Two minutes. Exactly where your outbound system leaks, and the fix for each gap.

  1. 01Your ICP is documented - firmographics, personas, and disqualifiers written down

  2. 02Outbound sends from a separate domain, not your primary company domain

  3. 03SPF, DKIM, and DMARC are set up and passing on every sending domain

  4. 04New inboxes warm up for at least two weeks before carrying volume

  5. 05Every lead is verified and enriched before it enters a sequence

  6. 06Daily send volume is capped per inbox

  7. 07You track reply rate and positive-reply rate per sequence, not just opens

  8. 08Every sequence launches with a written hypothesis and a success metric

  9. 09No-reply and closed-lost leads go into a recycle track, not the trash

  10. 10CRM hygiene is owned - dedupe, stage definitions, required fields enforced