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Outbound Infrastructure Setup

Domains, mailboxes, authentication, warmup - the whole sending foundation, in the order to build it. The same setup we run before any sequence goes out.

Outbound Infrastructure Setup
All playbooks

What's Inside

  • The sending foundation: why your main domain stays separate, how to plan mailbox capacity, and what to check before you send.
  • Ten steps in order: buy sending domains, redirect them, create mailboxes, set up SPF, DKIM and DMARC, add a tracking domain, warm up, connect your sequencer, and run the pre-flight checks.
  • Checks after each step, so you can confirm the setup before moving on.
  • A failure-and-fix table for authentication failures, mailbox suspensions and changes in replies or opens.
  • A maintenance routine for domain health, sending limits and configuration changes.

Included Resources

An inline pre-flight checklist, DNS record examples, step-by-step verification checks and a troubleshooting table. The checklists and examples are part of the PDF.

Who It's For

Founders and outbound operators setting up the sending infrastructure for a B2B campaign. The setup uses Google Workspace examples and notes where Microsoft 365 differs.

outbound infrastructure setup illustration

Outbound Infrastructure Setup

Domains, mailboxes, authentication, warmup - the whole sending foundation, in the order to build it. The same setup we run before any sequence goes out.

$27