How to reach people at the moment something changes
Reach out when something changes for your prospect, like a new hire or a launch.
Timing beats cleverness. Reaching someone the week something changes gets more replies.
Signals worth watching
- A new role or a new boss.
- A new funding round.
- A launch or a new product.
- A job post that matches your offer.
Make the note about the signal
Say what you noticed and why it made you reach out. Keep it two lines.
If you want a full plan: Read The 2026 Signal-Based Outbound Playbook.
More on this: Signal-to-Outreach Skill Pack.